On February 2022, Byblos opened the new Concept Flagship Store, which is located in Via Della Spiga, 33, the prestigious "Quadrilatero" fashion district in Milan.

The Concept Store explores 3D boundaries creating an organic snake monolith, both graphic and subtle, solid but transparent, enhancing contrasts in a renewed way to interpret interior design according to the brand Vision to melt contrasting inspirations into the New.

The scenic Luminous Installation is expression of Life, replicating the Organic DNA structure interpreted through NEON Chromosomes, all creation of our Creative Director.